There’s a lot more to branding than simply creating a logo, it is important to think about the whole brand across all materials and platforms and how your message is communicated.
As with most things there are many ways to go about branding and our approach will partly depend upon your budget. To really get the full appreciation of a brand that reflects, and therefore works for your place in the market, these are the steps we would follow:
To look at where you are right now and where you would like to be. Are we developing an existing brand or are we starting from a clean slate?
Research into the market and what else is out there. Ideally a brand is highly individual so you get noticed but also 'fits' with the market. With this research we will spend time getting clear on what you like and don't like, what is needed and what is not, how much leadership you need from us and, vice versa, how much we can expect from you.
We will then take this into the first stage of the design process. Coming up with several identities for you to chose from and showing them in context so you can see how they might work. This is always done in consultation with you to ensure we are on track.
You select a brand concept and we develop this into the final brand, again in consultation with you. This will probably happen in several stages with tweaks and then discussion and then more tweaks, until we are all confident in the brand and the message.
Once the brand is developed we can take the concept through all your communication, adjusting it to fit the visual environment and technical needs.
We work carefully within the complexities of the online environment to make sure your brand message is communicated through well thought out website design and development.
It's always exciting to see your brand in print or on a sign. We ensure your logo and brand are designed to work in multi media, at any size.
A lovely box with your brand on it. How delicious is that? Nice crisp sharp print, tactile uncoated stock, the beauty of something held in the hand - and your customers will love it too.
“Strawberry Design brought our ideas to life. They went above and beyond what we expected, creating such a strong brand for us that we confidently went into our new business venture with a clear identity. ”
Richard and Nicola Eckersley;
“Strawberry Design worked with us on the launch of our new business. They created a brilliant new logo, as well as marketing material. Strawberry worked with great care and attention to detail. We are thrilled with the results and would highly recommend them.”
Director, Rill Estate